Driving Data Democracy – Looker at Animoto April 7, 2015

Over the past six-to-eight months Animoto has been working hard to transform the way we use data to inform business and product-development decisions. We’ve moved from custom SQL and bespoke data extracts to decentralized, self-serve data access. This means that anyone within Animoto can use our data and analysis tools to help make good business and product decisions and that we all have the best tools for understanding our business.

I’m really proud of what we’ve accomplished technically. But I think that what we’ve learned about changing our culture to be more data savvy is far more profound.

Back in April, Looker invited me to speak about some of the challenges we encountered and lessons-learned on our drive towards data democracy. Here is the video of my presentation.

Lincoln Ritter
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Lincoln Ritter