Hello January 30, 2015

Hi there.

I’ll let you in on a secret: this isn’t actually the first post on this blog. The last time there was any activity here at tech.animoto.com was way back in 2010 (we’ve decided to archive those posts). A lot has changed since then and we’ve learned a ton. From UX to process, Ruby to Node.js, the cloud to the laptop, there is so much we’d like to share. We also hope to hear and learn from you.

Four years is a lot to catch up on so let me bring you up to speed on what we’ve been up to:

  • Partnered with Bon Jovi allowing fans to create videos used in live shows
  • Built a suite of partner integration options.
  • Launched a Lightroom Plugin
  • HD and faster rendering with new state-of-art GPU-based rendering
  • New web video creation flow, revamped music selector
  • New “My Videos” page
  • Real-time streaming previews
  • New style selector
  • Non-US currency support
  • Developed embeddable video creation app for our partner platform
  • Partnerships with Kodak, American Greetings, Shutterfly, Snapfish, WeddingWire…
  • Completely rebuilt the Animoto Video Maker for iOS
  • Launched the Animoto Video Maker for Android
  • Developed a beautiful new brand
  • Built a system for automatically creating beautiful videos based of your life events (yeah, before Facebook did it)
  • Added caption support
  • New music partnership with Triple Scoop Music
  • Created a new export system for YouTube, Vimeo, Wistia, and more
  • Added new sources of photos and videos like Dropbox.
  • Roku Channel!
  • Added support for multiple songs per video.
  • Enhanced Cinematic AI with “Best Fit”
  • Better video editing support
  • Embedding support on Squarespace and official embedding support with WordPress
  • Free trial plan with full support for all pro features – launch of Animoto for Business
  • Custom logo features and customizable styles for creating on-brand videos
  • Video usage stats for pro users
  • Refactoring several monolithic applications to services
  • Created a cloud infrastructure management and deployment system
  • Built a new data analysis, exploration, and visualization pipeline
  • Reoriented our development process to be more agile and responsive to customers
  • Dozens of new styles
  • and much, much more.

I’m sure we’ll touch on some of this but I’m most excited to tell you about the stuff we’re working on now. So I think it’s time to reboot the Animoto product development blog so we can tell you all about how we build Animoto. I hope you will follow along and tell us what you think.  Who knows, you may even decide you’d like to join the team.

Lincoln Ritter
Lincoln Ritter